Since the days when it was nicknamed the Athens of the North, Edinburgh has been at the centre of Scottish, and global, creativity. It’s well-represented in every field, having been home to literary giants Sir Walter Scott, Sir Arthur Conan Doyle, Robert Louis Stevenson, James Boswell and J M Barrie. It can also count modern writers George Mackay Brown, Irvine Welsh, Alexander McCall Smith and JK Rowling as residents. Just part of the reason the city was named as the world’s first UNESCO City of Literature in 2004.

Architecturally, it offers contributions from the entire Adam family, James Craig and William Playfair. And from the modernist movement, Basil Spence, Robert Matthew Johnson Marshall and, famously, Enric Miralles. The city’s notable artists include Francis Cadell, William McTaggart, Samuel Peploe and Mary Margaret Cameron.

Today, the city’s creative community also includes film and TV producers, game and app developers, marketing, advertising, PR and design agencies, fashion designers, musicians and music producers, theatre companies and actors – the list is practically endless. And there’s nowhere like Edinburgh for celebrating that community. Several annual festivals attract more than four million visitors a year. So when you bring your creative sector event to Edinburgh, there’s one thing we can guarantee – you won’t be alone.